Wednesday, May 8, 2019

Whisper Campaign

A whispering campaign is a method of persuasion in which damaging rumors or innuendo is spread about the target. The source of the rumors seeks to avoid being detected while spreading them. In open societies its mainly considered unethical, particularly in matters of public policy. The media has created an easier way to be able to succeed as well increase the public awareness. Whisper campaigns are defended in some circles as an efficient mechanism for underdogs who lack of other resources to attack the powerful. Many alcohol and tobacco companies use whisper campaigns to promote their products since the early 20th century.

2 comments:

Anonymous said...

Rumors are a thing we deal with a lot in school today, and something seen a lot in areas like celebrities and Hollywood, but they actually exist in things like whisper campaigns in politics.

Anonymous said...

I hear rumors are very popular because it spreads so fast that you won't even notice it and you have lived with it

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