Disney made a $26 million deal with Pixar, a small company at that time headed by Steve Jobs, to create three fully computer-animated, feature-length movies. Disney didn't know how good the movie was going to turn out, they were taking a gamble, and it ended up being a huge success. All of the software engineers had no idea what they were doing, but then again nobody had ever had any experience in this field. Toy Story was a huge hit and changed the industry of animated films forever.
The software used in the movie was especially good for geometric objects, so the toys and objects in Andy's toy box were a perfect fit. In addition, the flat floor of Andy's room made it easy to render all the characters. The software used for the film was brand new and shaped the path for future animated movies.
Even though the technology was advanced, Pixar decided to place the story first. They believed that because the quality of the animations would be so bad, they needed to compensate by creating such a gripping story and relatable characters. They wanted people to remember the gripping characters years after the film was made. The creators of the characters wanted the two main characters to have such engaging personalities that the two main characters stuck in an elevator for 70 minutes would be the highest quality of content. The drive to create such a strong storyline would lead Pixar to success and shape Pixar's film industry forever.
1 comment:
Very in depth post! It's still kind of shocking that Steve Jobs was involved in the creation of movies.
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